Full color catalogs
When to use full color catalogs ?
When you have a product line that contains a large number of products the use of a full color catalogs when presented correctly are ideal for showcasing all your company products in complete and effective manner. Some of the most sucessfull catalogs have had as high as a 58% response rate and you can achieve this as well.Advantages of full color catalogs
With full color catalogs you can compete more easily. Catalogs offer give you a fair chance against companies with big marketing budgets. U.S. catalog sales are now over $100 billion a year. Approximately two-thirds of all consumers have bought something through mail order in the last 12 months. With the right products a company can go from zero to several million in sales just by using full color catalogs alone.
Why use full color catalogs?
Because catalogs have proven to be a viable direct mail marketing tools and have been used in attracting new business for thousands of companies for over 50 years. For example Sears, Toyota, Home Depot, Jeep, Ikea all use catalogs and thousands upon thousands of smaller less known but very successful companies use catalogs.
Creating profitable catalog
Your full color catalogs should showcase features of each product in an exciting dynamic manner. An effective full color catalog needs to make the reader feel as if life just got easier. For each product listed in the full color catalogs the illustrations should be vibrant and complete with everything the buyer needs to know including description, price, picture and complete contact information.
Updating a catalog is important
Plan regular updates as part of your catalog production because each product in a full color catalog should be updated on a regular basis so your not losing space in your catalog or possible sales to discontined items. If you take this into consideration when designing the catalog advance of print you can plan on grouping limited stock products and when you do need to update and re- print the catalog you simply remove and replace a small section and maybe add some pages but you don't have to change the layout of the entire catalog.
best chances of success with a catalog
A great deal of success can come to a catalog based not only on professional design and print but also on its ability to offer new and interesting products to its readership. Offering products that are not easily found at retail outlets can help your catalog to have the necessary grip on potential clients. This may be exactly what you need to compete with major department stores or competitors.
With a full color catalog the main objective is to leave the person receiving the full color catalog with a feeling of being privileged to have obtained a copy. In order to achieve this effect a full color catalog needs to balance a pleasant attractive design that is conducive towards making sales while offering the convenience no store could offer.
How to distribute catalogs ?
After having printed your full color catalogs you will need an effective way to distribute them. In most cases it is effective to give catalogs for free to those whom your company has already established a purchase history with. For those who do not have a purchase history you can charge them the cost of the catalogs production or just a little more to make a small profit wich will help ease costs of your mail order business.
We offer 2 sizes of full color catalog printing
- 8.5 x 5.5 full color catalogs
- 8.5 x 11 full color catalogs
We can also handle any custom sizes you may need
